Nothing off the shelf handles a farm honestly. Stock is a function of weather and the picking schedule, not a number in a warehouse, so most farm sites end up quietly lying — and every lie is a phone call, a refund, or someone who drove forty minutes for nothing.

The fix is a site where you can change what is ripe from your phone, in the field, in under a minute. Everything else follows from that.

The second half is the store. Wine and meat are complicated, but jam, honey, apple butter, maple, soap, dry mixes and gift boxes all ship fine — and they sell in February, when the gate is closed.